IPG says Acxiom deal puts an end to ‘turning business away’


Among the signals Interpublic sent with its $2.3 billion deal to buy Acxiom’s Marketing Solutions business, one of the biggest was IPG’s determination to stick around and not get absorbed.

There had been an expectation that the agency holding company would sell itself, Pivotal Research senior analyst Brian Wieser said in a research note Tuesday. Now, ending two decades without “meaningful” acquisitions for “arguably the most significant M&A activity within the agency space since Publicis bought Sapient in 2014,” Wieser says IPG has changed that.

IPG itself spoke further on its intentions in a conference call Tuesday morning. Here are a few things it addressed:

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Via AdAge

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.