IPG Mediabrands and TubeMogul Partner to Launch Industry’s First Ad-Tech Apprenticeship

SAN FRANCISCO – IPG Mediabrands, the media arm of Interpublic Group (NYSE:IPG), and TubeMogul, a leading programmatic video advertising company, announced the launch of the first apprenticeship in the advertising technology industry. The program, jointly conceived of and designed by IPG Mediabrands and TubeMogul, signals both companies’ continued commitment to the programmatic space and to cultivating and investing in the talent necessary to its success.

Dubbed “The Ultimate Ad Tech Apprenticeship,” the program’s application process opens immediately, with successful applicants starting in June. Applications will be reviewed for the most curious, ambitious and creative graduate talent and will give successful candidates the opportunity to start their media careers at TubeMogul or IPG Mediabrands.

Successful applicants will embark upon an immersive one-year training program involving 6-month rotation between IPG Mediabrands and TubeMogul offices in California. During this time they will benefit from exposure to two complementary environments for innovation: a vast media agency capability at IPG Mediabrands, and an entrepreneurial, technology-focused organization at TubeMogul. Upon completion of the apprenticeship, candidates will have a 360-degree view of the digital business as well as market-ready skills in programmatic advertising.

“In this increasingly competitive marketplace, we are proud to pioneer new ways of cultivating talent. Our partnership with TubeMogul has always been about providing smarter and more relevant solutions for brands. The apprenticeship is focusing on the talent that is at the very foundation of our advertising technology and service offering. Empowering the leaders of tomorrow with programmatic knowledge is an integral part of our commitment to enhance industry wide automation,” said Nicole Craine, executive sponsor of the apprenticeship at IPG Mediabrands.

“As we enter a data-driven age where software powers the execution of brand advertising, there is a need for a new generation of professionals with distinct skills. This apprenticeship is specifically designed to foster that talent, combining IPG Mediabrands’ leadership in moving the industry towards automation with TubeMogul’s innovative, technology-driven environment,” said Brett Wilson, CEO and Co-Founder of TubeMogul.

Reflecting the values that both IPG Mediabrands and TubeMogul share, graduates will be selected upon their media sensibility and digital and creative flair. Join in the conversation at #AdTechApprentice.

For more details on the apprenticeship and how to apply, please visit: www.adtechapprentice.com

About IPG Mediabrands

We were founded by Interpublic Group (NYSE:IPG) in 2007 to manage all of its global media related assets. Today that means we manage and invest $37 billion in global media on the behalf of our clients, employ over 8,500 diverse and daring marketing communication specialists worldwide and operate our company businesses in more than 130 countries.

A proven entity in helping clients maximize business results through integrated, intelligence-driven marketing strategies, IPG Mediabrands is committed to driving automated buying, pay-for-performance and digital innovation solutions through its network of media agencies including UM, Initiative, BPN, Orion Holdings, and ID Media. Its roster of specialty service agencies including MAGNA GLOBAL, Mediabrands Audience Platform, Mediabrands Publishing, IPG Media Lab, Ensemble, and Identity offer technologies and industry moving partnerships that are recognized for delivering unprecedented bottom line results for clients. For more information, please visit www.ipgmediabrands.com or follow us on Twitter @IPGMediabrands.

About TubeMogul

TubeMogul is the leading advertising software company for digital branding. The world’s largest brands and agencies unify their video advertising on TubeMogul’s programmatic platform. By using a single, integrated solution, TubeMogul’s clients gain control over their video spend, simplify their workflow and verify the success of their campaigns. Founded in 2006, TubeMogul is based in Emeryville, California with offices across North America, Europe, Asia and Australia.


Via Ad Operations Online

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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