Invite Media 2.0 Goes Global; Amazon’s Big Ad Plays

Here’s today’s news round-up… Want it by email? Sign-up here. Invite Media 2.0 Goes Global In an update to its DoubleClick Advertiser blog, Google announced that Invite Media 2.0 (the demand-side platform it acquired in 2010) has finally rolled out globally. The updated platform is called DoubleClick Campaign Manager and it integrates the DoubleClick […]
Via: AdExchanger

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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