Scroll through Rolling Stone’s digital feature “The Geeks on the Front Lines,” and your point of view zooms into a computer screen and onto a multimedia story about hackers engaging in simultaneous cyberwars.
It’s the kind of immersive storytelling publishers and advertisers dream of, and it’s made possible by HTML5, the coding language long considered the future of web design. But “Geeks” was also made possible by Intel’s HTML5 Hub, which picked up the web-design cost for the multimedia story.
Intel hired digital agency Banyan Branch to maintain HTML5 Hub, an online community dedicated to pushing the boundaries of web publishing, and seek partnerships with publishers interested in incorporating HTML5 into feature packages. David Kang, chief digital officer at Rolling Stone publisher Wenner Media, thought it was a natural fit for the title’s coming report on a simulated cyberwar conference in Miami. Banyan Branch hired HTML5 Hub member Todd Motto, 23, to help Rolling Stone build the story for the web.