Inside Google’s US Media Rebate Program

AdExchanger |

The rise of media rebates in the United States has put agencies under a harsh spotlight, thanks in part to the Association of National Advertisers’ June agency transparency report. But relatively little attention has been paid to the role of media sellers in driving the practice. Take Google, for instance. Long before “rebate” became aContinue reading »

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Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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