A new infographic from Psoshul demonstrates in compelling fashion how 10 different companies effectively used social media marketing to boost sales and customer interest in a way that can be measured and validated as legitimate proof of social media marketing ROI.
A Texas-based established called Coffee Groundz, for example, used Twitter as a direct ordering channel. As a result, sales and market share increased 25%.
Another monumental success story was Foiled Cupcakes, which used Twitter and Facebook to implement a relationship-building program. The result? An order for 40,000 cupcakes. What’s more, 97% of their customers now come from social media.
Want more examples? Check out the infographic below.