Infographic: Is Your CMO Prepared for the Challenges Ahead?

Infographic Is Your CMO Prepared for the Challenges Ahead 300x137 Infographic: Is Your CMO Prepared for the Challenges Ahead?Let’s face it. Today’s marketing tools, tactics, and technologies are wholly unfamiliar to marketing professionals of a bygone era. But so rapid is the evolution of today’s marketing landscape that 40% of current CMOs feel unprepared for the challenges ahead.

That’s according to new research from Accenture.

“CMOs also said they found it more difficult in 2012 to improve the efficiency of marketing operations (up 8 percentage points compared with 2011) and to improve their workforce’s responsiveness to digital shifts (up 10 percentage points compared with 2011),” explains Ayaz Nanji, a digital strategy and content consultant and a research writer for MarketingProfs.

The report, which was used to produce the infographic below, was based on online surveys across 10 countries with 405 senior executives who are described as “key marketing decision makers in their companies.”

cmo Infographic: Is Your CMO Prepared for the Challenges Ahead?

b6de92b69346238d74ed6275d815abec Infographic: Is Your CMO Prepared for the Challenges Ahead? Infographic: Is Your CMO Prepared for the Challenges Ahead?


Source:Mobile Marketing Watch

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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