In Privacy Policy Refresh, Facebook Tells People What Its ‘People-Based’ ID Can Do

Facebook’s introduction of a cross-device ID last fall was a big deal in marketing circles. Based on the company’s direct relationships with its 1.4 billion users, it offered a viable alternative to the broken cookie. Since then, Facebook has been on a communications and sales blitz, driving awareness and adoption of its “people-based marketing” productContinue reading »
Via: AdExchanger

Copenhagen INK

Lars is Google’s Head of Marketing across Singapore, Malaysia, Pakistan, Bangladesh and Sri Lanka. With nearly two decades of international experience in the Internet and media industry, his passion lies at the intersection of technology and marketing. His career spans across the globe - from Europe to the emerging markets in Asia - from early stage start-ups to large organizations, providing him with an in-depth understanding of marketing, sales and business development across cultures and industries. In his current role he is responsible for local B2B and B2C brand and product marketing across all Google and Youtube services and devices.

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