In-Image platform GumGum launches in NZ
GumGum, the computer vision platform for marketers and the original inventor of In-Image advertising, is launching its visual web advertising platform in New Zealand. The company has partnered with Auckland-based Digital Commons to exclusively represent its innovative In-Image and In-Screen advertising solutions to New Zealand media agencies and brands.
GumGum’s patented image-recognition technology unlocks the value of connected images, and delivers highly visible, contextual and engaging campaigns for marketers. GumGum’s premium publisher network in New Zealand, which includes Bauer Media and IDG, has a reach of 1.4 million monthly unique visitors[i] and is expected to significantly expand following its formal entry into the market.
Jon Stubley, GumGum VP ANZ said, “Images are the new must use online currency for brands seeking to cut through with new and creative advertising formats. In-Image and In-Screen campaigns provide a way for advertisers to engage with their audiences in a non-interruptive and contextual way and consistently outperform traditional online ad formats. We believe that there is tremendous opportunity for New Zealand brands to drive engagement and performance utilising the power of computer vision technologies.”
Johanna Cotter, Managing Director of Digital Commons added, “GumGum’s visual advertising platform will allow New Zealand brands to unlock the power of images to connect with their target audience in a highly native and viewable manner. We believe New Zealand brands will quickly recognise the high level of engagement, consumer experience and return on investment that contextually placed In-Image advertising offers.”
Founded in Santa Monica, USA in 2008, GumGum launched in the Australian market in March 2016 with foundation partner Bauer Xcel Media and has rapidly added publishers to its network. Its monthly unique reach in Australia is now over 7.5 million and it has signed campaigns with Australia’s leading media agencies and their brands including Commonwealth Bank, eHarmony, LEGO, Microsoft, NIB, NT Tourism, PepsiCo, Taubmans and Volkswagen.