In-Housing: The New Rules for Service Partners
Though it has never been a sector which stands still and watches the world pass it by, the ad tech industry has been undergoing tumultuous change in recent times. This is keenly felt by the service layer, with in-housing raising sheer challenges, but offering significant opportunity.
Prior to their panel discussion at ATS London next week, Ruth Zohrer, global client lead at Mindshare, and Adam Ray, CEO of 59A, share a preview of their thoughts on the developing phenomenon of in-housing, […]
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