In A First, Google Lets Advertisers Use Search Data For YouTube Ad Targeting

AdExchanger |

Google is enabling  YouTube targeting based on search data, and will also release a proprietary YouTube measurement system. The company discussed the first development in a Friday blog post that went live just minutes before the US presidential inauguration. “Now, information from activity associated with users’ Google accounts may be used to influence the adsContinue reading »

The post In A First, Google Lets Advertisers Use Search Data For YouTube Ad Targeting appeared first on AdExchanger.


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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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