In A First, Google Lets Advertisers Use Search Data For YouTube Ad Targeting
Google is enabling YouTube targeting based on search data, and will also release a proprietary YouTube measurement system. The company discussed the first development in a Friday blog post that went live just minutes before the US presidential inauguration. “Now, information from activity associated with users’ Google accounts may be used to influence the ads… Continue reading »
The post In A First, Google Lets Advertisers Use Search Data For YouTube Ad Targeting appeared first on AdExchanger.