Implementing a Native Advertising Strategy: Q&A with Mick Loizou, Verizon Media

In this exclusive interview with ExchangeWire, Mick Loizou (pictured below), senior director, product marketing, international at Verizon Media, discusses the benefits of a implementing native advertising strategy, how such approaches can be tailored, and upcoming technologies set to bolster native capabilities.
What are the primary advantages to implementing a native advertising strategy?
When deployed effectively, a native ad strategy should add value to the consumer experience, rather than disrupt it. This ultimately is the end goal for us; to make the experience […]

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.