Implementation of the App-ads.txt Standard: Q&A with Eric Bozinny, PubMatic
Whilst the ads.txt file, a simple text file used for listing approved ad agencies, has become an increasingly popular way of promoting transparency within programmatic advertising, the standard did not extend to app architecture. The new app-ads.txt specification works as an extension to enable content owners to declare who is permitted to sell their inventory, enabling functionality to transactions in mobile apps and over-the-top (OTT) video apps.
After the final version of the app-ads.txt standard was released by the IAB earlier […]
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