iHeartMedia Puts Music Fans At The Center Of Its Campaigns

AdExchanger |

IHeartMedia relies heavily on listeners to inform its online marketing efforts. When advertising its stations, the digital audio giant has found its biggest influencers aren’t celebs with millions of followers, but music fans who write quality social media posts, said Chris Williams, iHeartMedia’s chief product officer. “If you can find the five or six Justin BieberContinue reading »

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Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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