IBM Buys Mobile Messenger Xtify To Connect Commerce And Ads

IBM is continuing to sharpen its focus on building its enterprise-based approach to mobile commerce and advertising with the acquisition of Xtify, a company that manages mobile messaging for brands. Read the release. The deal, terms of which were undisclosed, is part of IBM’s expansion of its “smarter commerce” program that promises to bring together […]
Via: AdExchanger

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Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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