IBM Buys Mobile Messenger Xtify To Connect Commerce And Ads

IBM is continuing to sharpen its focus on building its enterprise-based approach to mobile commerce and advertising with the acquisition of Xtify, a company that manages mobile messaging for brands. Read the release. The deal, terms of which were undisclosed, is part of IBM’s expansion of its “smarter commerce” program that promises to bring together […]
Via: AdExchanger

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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