IAB Updates Video Standards; Mixpo’s Lanctot On Ad Tech

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Standardizing Ads The IAB is seeking comment on an update of its “Digital Video In-Stream Ad Metric Definitions.” New metrics include “Ad expand/collapse” and the ever-popular “Skip,” which “describes when a user intentionally skips a linear video ad by clicking a button or other […]
Via: AdExchanger

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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