Data Driven Advertising / DMP / DSP / RTB

IAB Tech Lab Releases Revised Podcast Measurement Guidelines for Public Comment

by Copenhagen INK · 17/07/2017

Recommends Process for Improving Measurement & Features Enhanced Podcast Content Metrics Definitions NEW YORK – The IAB Technology Laboratory released an updated version of the “IAB Podcast Measurement Guidelines” for public comment. The original guidelines, released in September 2016, aimed to establish a common set of ad metrics in the podcast space. This revision drives […]

The post IAB Tech Lab Releases Revised Podcast Measurement Guidelines for Public Comment appeared first on Ad Tech Daily.

Via Ad Operations Online

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

Creative Minds: Himanish Ashar on trolling people on the Internet and his love for music 18/04/2024
Leo Burnett's Himanish Ashar shares how he spent his younger days creating fake news and chasing his favourite band around Europe.
40 Under 40 2023: Tash Menon, Mash 18/04/2024
Tash Menon, the CEO and founder of Mash, is a visionary leader who has redefined the creative services model with her innovative approach and entrepreneurial spirit.
Publicis to shake up board: Arthur Sadoun takes sole charge, Maurice Lévy moves to emeritus role 18/04/2024
Two boards become one as supervisory and management boards merge.
Women Leading Change 2024 shortlist revealed 18/04/2024
See the women and companies shortlisted for the eighth annual awards. The winners will be announced at a live presentation on May14th at Marina Bay Sands.
Campaign's Spotlight HK 2024: Highlights 18/04/2024
Campaign's ongoing coverage of its Spotlight event happening in Hong Kong on April 18, 2024.
RGA launches brand design consulting practice in EMEA 17/04/2024
The service is already available in the US and Australia.
WPP's internal whistleblower reports rose by 64% in 2023 17/04/2024
The agency holding group received reports from 612 whistleblowers last year, up from 372 in 2022.
Stereotypical ads missing out on India’s diverse consumer base: New report 17/04/2024
The report by Kantar, ASCI and the UN Stereotype Alliance also found that less than 1% of ads in the country showcased members of the LGBTQIA+ community, while modern women continue to be underrepresented.
Omnicom posts 4% organic growth in Q1, beats expectations 17/04/2024
The agency group beat Wall Street estimates for the March quarter, with key sectors like advertising and media, precision marketing, experiential and healthcare fueling the ascent.
Saving water doesn’t have to mean extreme measures, says PUB 17/04/2024
In collaboration with VML, this new campaign by Singapore’s national water agency is a reminder that even the simplest efforts can help to conserve water.

- Farsentours.dk - DK's fedeste ungdomsferie site med artikler, nyheder og tilbud om ski, sommer og storby ungdomsrejser
- Dezigncore.dk - Sitet med de fedeste design cykler og andet smart cykel design. Bl.a. nyheder om fede Fixie og singlespeed cykler og guide til hvordan du kan bygge din egen Fixie cykel! - Godtelotten.dk - En uhøjtidelig og humoristisk blog om livet som kvinde og mor til pseudotvillinger. Vi tester og anmelder også børnetøj, legetøj og babyudstyr som Cama Copenhagen

IAB Tech Lab Releases Revised Podcast Measurement Guidelines for Public Comment

Advertising news

Also consider visiting… (sites in Danish)

News Categories