IAB Tech Lab Launches Podcast Measurement Compliance Program; Index Exchange Sees Immediate Lift for Publishers After Implementing The Trade Desk’s Unified ID Solution

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: IAB Tech Lab Launches Podcast Measurement Compliance Programme; Index Exchange Sees Immediate Lift for Publishers After Implementing The Trade Desk’s Unified ID Solution; IAS & YouTube Brand Safety Solution Now Available for Advertisers; and Signal & Flashtalking Partner to Extend Industry-Leading Identity Solution to People-Based Ad-Serving Platform.
IAB Tech Lab Launches Podcast Measurement Compliance Program
The IAB Technology Laboratory Podcast […]

The post IAB Tech Lab Launches Podcast Measurement Compliance Program; Index Exchange Sees Immediate Lift for Publishers After Implementing The Trade Desk’s Unified ID Solution appeared first on ExchangeWire.com.


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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.