IAB Publishes Transparency Guide; Digital Accounts for More Than Half of UK Ad Spend
strong>ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: New Transparency Guide by IAB Europe; UK ad spend forecast by AA/WARC; Adform partners with Hivestock for US DOOH; Meetrics ad viewability benchmarks; More transparency in AppLift’s dashboard; and Protected Media expands to US.
Guidelines for more transparency in digital advertising supply chain by IAB Europe
More transparency for advertisers in terms of data, cost, and inventory sources – that is the idea behind […]
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