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IAB Publishes Transparency Guide; Digital Accounts for More Than Half of UK Ad Spend | Copenhagen INK

IAB Publishes Transparency Guide; Digital Accounts for More Than Half of UK Ad Spend

strong>ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: New Transparency Guide by IAB Europe; UK ad spend forecast by AA/WARC; Adform partners with Hivestock for US DOOH; Meetrics ad viewability benchmarks; More transparency in AppLift’s dashboard; and Protected Media expands to US.

Guidelines for more transparency in digital advertising supply chain by IAB Europe

More transparency for advertisers in terms of data, cost, and inventory sources – that is the idea behind […]

The post IAB Publishes Transparency Guide; Digital Accounts for More Than Half of UK Ad Spend appeared first on ExchangeWire.com.


Via ExchangeWire

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.