IAB: Digital Ad Spend Surpassed $20B In First Half Of 2013

Digital ad spending in the first half of 2013 grew 18 percent year over year, according to the 2013 Half Year IAB Internet Advertising Revenue Report. That growth marks the fifth consecutive year of double-digit growth in the first half. The IAB report, conducted by Pricewaterhouse Coopers, tracks and analyzes U.S. Internet ad spending. Mobile […]
Via: AdExchanger

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Lars M. B. Anthonisen is Regional Business Lead, Southeast Asia Strategic Accounts at Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, Marketing Director at Adform and Digital Manager at Universal McCann Worldwide.

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