IAB: Digital Ad Revenue on Pace For $85bn in (Another) Record-Breaking Year
Digital advertising had yet another record-breaking first half of 2017, and is on pace to hit $85 billion by year’s end, according to the latest figures from the Ineractive Advertising Bureau.
Digital ad revenue, which is always at an all-time high, this time surged nearly 23 percent to $40 billion, up from the $31 billion reported during the same period last year, the IAB said Wednesday in a report prepared by PwC.
Mobile captured 54 percent of all revenue, the highest ever, and is up from the 47 percent reported during the first half of 2016. The $85 billion estimate for the full 2017 calendar year would mark a 17 percent uptick from 2016.
