IAB and Podcast Networks to Seek Advertisers at Format’s First Broad Upfront
The Interactive Advertising Bureau is testing the podcast marketing waters with a special fall upfront featuring 20-minute presentations from digital audio’s big guns.
AdLarge, Midroll, NPR, Panoply, Podtrac and WNYC will present to an audience at an IAB Podcast Upfront Showcase, where select advertisers and media buyers will be able to preview “the latest in innovative podcast programming” from the networks, according to the IAB.
“The whole point of the event is to test the market,” said Carl Kalapesi, VP of industry initiatives, IAB. “We know there’s a lot of interest.”