Facebook’s revenue streams, in part, are reliant on the massive storehouse of data it harvests on its users around the globe.
But not WhatsApp, Facebook’s startling multibillion-dollar acquisition. “Your data isn’t even in the picture. We are simply not interested in any of it,” claimed WhatsApp in a June 2012 blog post explaining why the messaging service doesn’t sell ads.
The question on many minds is whether — or when — the tables will turn.