How WhatsApp Will Provide a Trove of New Data for Facebook
Facebook’s revenue streams, in part, are reliant on the massive storehouse of data it harvests on its users around the globe.
But not WhatsApp, Facebook’s startling multibillion-dollar acquisition. “Your data isn’t even in the picture. We are simply not interested in any of it,” claimed WhatsApp in a June 2012 blog post explaining why the messaging service doesn’t sell ads.
The question on many minds is whether — or when — the tables will turn.