How WhatsApp Will Provide a Trove of New Data for Facebook


Facebook’s revenue streams, in part, are reliant on the massive storehouse of data it harvests on its users around the globe.

But not WhatsApp, Facebook’s startling multibillion-dollar acquisition. “Your data isn’t even in the picture. We are simply not interested in any of it,” claimed WhatsApp in a June 2012 blog post explaining why the messaging service doesn’t sell ads.

The question on many minds is whether — or when — the tables will turn.

Continue reading at AdAge.com

Via AdAge

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Lars M. B. Anthonisen is Regional Business Lead, Southeast Asia Strategic Accounts at Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, Marketing Director at Adform and Digital Manager at Universal McCann Worldwide.

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