How Vox Media’s New Gadget Blog Circuit Breaker Will Earn Revenue
On Monday, Vox Media tech and culture site The Verge announced the introduction of a gadget blog called Circuit Breaker, which the company said will be “dedicated to the resurgence of consumer gadgets in new categories like VR, drones, and the internet of things.”
While Circuit Breaker will have a dedicated home on The Verge’s website, it’s being presented as a Facebook-first destination that will tap into the social media’s newly popularized Facebook Live video offering.
Circuit Breaker content will be published on Facebook as Instant Articles, and the company will reap the benefits of the advertising opportunity presented by the publishing program. But Michael Hadgis, global VP-revenue and partnerships, said the company could potentially make money from Circuit Breaker in other ways.