How Vox Media’s New Gadget Blog Circuit Breaker Will Earn Revenue


On Monday, Vox Media tech and culture site The Verge announced the introduction of a gadget blog called Circuit Breaker, which the company said will be “dedicated to the resurgence of consumer gadgets in new categories like VR, drones, and the internet of things.”

While Circuit Breaker will have a dedicated home on The Verge’s website, it’s being presented as a Facebook-first destination that will tap into the social media’s newly popularized Facebook Live video offering.

Circuit Breaker content will be published on Facebook as Instant Articles, and the company will reap the benefits of the advertising opportunity presented by the publishing program. But Michael Hadgis, global VP-revenue and partnerships, said the company could potentially make money from Circuit Breaker in other ways.

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Via AdAge

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Lars is Google’s Head of Marketing across Singapore, Malaysia, Pakistan, Bangladesh and Sri Lanka. With nearly two decades of international experience in the Internet and media industry, his passion lies at the intersection of technology and marketing. His career spans across the globe - from Europe to the emerging markets in Asia - from early stage start-ups to large organizations, providing him with an in-depth understanding of marketing, sales and business development across cultures and industries. In his current role he is responsible for local B2B and B2C brand and product marketing across all Google and Youtube services and devices.

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