How to Win the On-the-Go Consumer with Data

Today’s tech-savvy consumers are on the move; and if you want your brand to succeed, you need to keep moving with them. In this piece for RetailTechNews, Smriti Kataria, director for research and marketing, Near, explains how retailers and brands need to be optimising their data strategy to win the evolving consumer. 

It makes no difference whether you have an offline or online presence, or both, you need to provide easy access to your products. With e-commerce on the […]

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.