How to Clean Up Your Marketing Stack, Pre-GDPR

In its most simple form, marketing is the promotion of a product. While this has never fundamentally changed, the way in which the promotion process takes place adapts and evolves constantly. A large part of this is utilising platforms, tag-management systems, and data-management software to help plan and execute a meticulous strategy. When combined, these come together to form a marketing stack. With GDPR edging closer to its compliance enforcement date of 25 May, it is important for marketers to […]

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.