How the World Cup Can Help Brands Become Champions of Consumer Engagement

With the latest football world cup under our belt, Thomas Bremond (pictured below), general manager, international, Comcast, looks at why sporting events continue to be lucrative vehicles for brand advertising and summarises key elements of effective campaigns.

Since the dawn of television, sporting events have captured the hearts of millions of fans worldwide. Add social media and live streaming to the mix, and those fans are now engaging with each other, event organisers and broadcasters, and associated brands more than ever. In […]

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Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.