How The Shpock Shopping App Weaned Itself From Demographic Data

When Shpock, a European shopping app, started using search behavior to inform its ad targeting this year rather than just relying on demo data, it began to realize what its users were actually interested in. “For many years, demographic targeting was one of the main options used by brands and agencies alike,” said Jon Hatfield,Continue reading »

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Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.