How Pubs Learn to Love Viewability: WebSpectator’s MRC Accreditation and Time as a Metric
Riddle me this – what if desktop display ads were more like TV commercials?
You hit up your favorite website and a banner ad appears at the top of the screen. As you spend 20 seconds perusing headlines or reading some quick summaries, a new banner appears. Some of you may be thinking, “Publisher ad refreshing is such a shifty practice!” But said banner was “in-view” for 20 seconds, a measurement that is verified by a third-party provider.