How mobile-friendly is your site? Google asks SMEs
With more people searching on mobile phones than desktops, Google has launched a free online tool to help businesses measure their site’s performance on the mobile platform and give businesses a detailed report so they know what they’ll need to fix and where to go.
Google’s data highlights that one out of two people expect a page to load in less than two seconds? Yet the average load time for mobile sites is 19 seconds over 3G connections.
Nine in ten Singaporeans own a smartphone and on average, people check their phones more than 150 times a day, and more searches occur on mobile phones than computers. The data from Google underlines the need for a mobile website for all SMEs as if a potential customer is on a phone, and a site isn’t easy to use, 53 per cent of visits are likely to be abandoned if pages take longer than three seconds to load.
Nine out of 10 people say that they use multiple screens for such tasks as booking a flight online or managing their personal finances.
The new tool can help SMEs see how their site scores on mobile friendliness, mobile speed and desktop speed.
Google already has three other tools that SMEs can access to build a stronger online presence: Google My Business, Google Analytics and Glabal Market Finder.
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