How Google’s FBI assist will change the ad fraud fight

Several years ago, the trend used to be identify a form of ad fraud, attach a scary name to it say, “Ares,” the Greek god of war and then drop a white paper saying that Ares has been pilfering everyone’s ad dollars for some time.

Ares would then capture widespread media coverage until a newer whitepaper drops, about a different, scarier and more sophisticated form of ad fraud. But as the fraud tactics changed, one thing remained the same: The bad guys would always get away.

Yet that pattern might soon change, as companies that fight ad fraud are now looking to share more quantifiable data to help law enforcement arrest the faceless boogeymen better known as ad fraud. Meanwhile, the biggest players in the digital ad ecosystem seem more willing to work together for this cause.

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Via AdAge

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.