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How Facebook Is Luring Media Partners to Its Planned Video News Hub | Copenhagen INK

How Facebook Is Luring Media Partners to Its Planned Video News Hub


Facebook’s latest media ambitions include long-form news programs, too.

Details are starting to emerge about the news section Facebook has said it will build in its fledgling Watch video hub, apparently partly as an effort to encourage reputable information to compete with fake news. Axios reported this week that the news tab in Watch will arrive this summer.

And while it was known that Facebook has solicited proposals from about 10 media outlets to come up with news shows for Watch, the videos were largely expected to be short, in line with the predominant sensibility on platforms such as Snapchat. But some of the news outlets may actually pursue longer programming, making their shows more resemble TV than the drive-by videos that Facebook users have come to expect.

Continue reading at AdAge.com

Via AdAge

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.