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How DTC brands plot their PR strategies | Copenhagen INK

How DTC brands plot their PR strategies

Subscribe to the Digiday Retail Briefing: An email with news, quotes and stats covering the modernization of retail and e-commerce, delivered three times per week. The following is the lead item from today’s briefing.

The right formula for a DTC brand’s success is often combining the right product with the right PR and marketing. And as more attention has been paid to these upstart brands’ channel strategy, the value of PR has come into sharper focus.

The post How DTC brands plot their PR strategies appeared first on Digiday.

Via DigiDay

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.