How CBS Strategizes Cross-Screen Video

Depending on whom you survey, linear TV viewership is either flat or rapidly declining. Thus, increasing digital’s revenue share is a priority for networks like CBS. In 2010, CBS started doing audience profile studies and, this year, found that 30% of CBS.com users didn’t subscribe to a cable package, according to Domenic DiMeglio, VP of distributionContinue reading »
Via: AdExchanger

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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