How Can Advertisers in Asia Tap Into the Cultural Phenomenon of Esports?

2019 marks a key year in the development of the relatively nascent esports movement, with the global market set to exceed USD$1bn (£0.79bn) in value this year. Within these estimates, advertising is estimated to bring USD$189.2m (£150.4m) to the table, a figure which is surely set to grow.
Writing exclusively for ExchangeWire, Matt Harty (pictured below), senior vice president of Asia Pacific at The Trade Desk, discusses the rise of competitive gaming, and how advertisers in Asia can tap into the […]

The post How Can Advertisers in Asia Tap Into the Cultural Phenomenon of Esports? appeared first on ExchangeWire.com.


Via ExchangeWire

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.