How Brands Can Compete with Amazon’s Incredible Data Value Exchange

Amazon has reported tremendous growth in ad sales business and has huge ambitions for it. It wants to use all the data it’s collecting through both advertising and commerce customer transactions to inform a more personalised and more effective customer experience. In this piece, Charles Bell (pictured below), director of sales engineering, EMEA, Sitecore, explains that there is a three-pronged approach to competing with the Amazon juggernaut. 

If we take a moment to think about why it’s having so much […]

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.