How Brands Can Compete with Amazon’s Incredible Data Value Exchange
Amazon has reported tremendous growth in ad sales business and has huge ambitions for it. It wants to use all the data it’s collecting through both advertising and commerce customer transactions to inform a more personalised and more effective customer experience. In this piece, Charles Bell (pictured below), director of sales engineering, EMEA, Sitecore, explains that there is a three-pronged approach to competing with the Amazon juggernaut.
If we take a moment to think about why it’s having so much […]
The post How Brands Can Compete with Amazon’s Incredible Data Value Exchange appeared first on ExchangeWire.com.