How Big Data Can Bring You Closer To Your Customers

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jason Kelly, CEO at Sociomantic. Digital marketers look at data through a very narrow lens, but with great expectations for how it can impact their business. The only data that […]
Via: AdExchanger

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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