How Audience Extension Hurts Data’s Integrity

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeff Sporn, SVP and GM for digital solutions at IXI, an Equifax division. Data is important for every online advertiser, but the rise in demand has led many to take shortcuts. […]
Via: AdExchanger

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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