Here’s What Advertisers Should Look For in Snapchat’s Crucial Quarterly Report

Is Snapchat the next Twitter — stagnant and stuck — or does it still have a shot at being the next Facebook or Instagram?

That’s the question as Snapchat parent Snap Inc. heads into its second quarterly report as a public company amid some concerns about the breadth of its horizons.

“Snapchat was seen as a heavy counterweight to Facebook and Google,” said one ad agency executive, speaking on condition of anonymity. “Now there’s second-guessing. It could be more like Twitter.”

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Via AdAge

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.