Here’s What Advertisers Should Look For in Snapchat’s Crucial Quarterly Report


Is Snapchat the next Twitter — stagnant and stuck — or does it still have a shot at being the next Facebook or Instagram?

That’s the question as Snapchat parent Snap Inc. heads into its second quarterly report as a public company amid some concerns about the breadth of its horizons.

“Snapchat was seen as a heavy counterweight to Facebook and Google,” said one ad agency executive, speaking on condition of anonymity. “Now there’s second-guessing. It could be more like Twitter.”

Continue reading at AdAge.com

Via AdAge

Here’s What Advertisers Should Look For in Snapchat’s Crucial Quarterly Report


Is Snapchat the next Twitter — stagnant and stuck — or does it still have a shot at being the next Facebook or Instagram?

That’s the question as Snapchat parent Snap Inc. heads into its second quarterly report as a public company amid some concerns about the breadth of its horizons.

“Snapchat was seen as a heavy counterweight to Facebook and Google,” said one ad agency executive, speaking on condition of anonymity. “Now there’s second-guessing. It could be more like Twitter.”

Continue reading at AdAge.com

Via AdAge

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

Skriv et svar

Din e-mailadresse vil ikke blive publiceret. Krævede felter er markeret med *