Here’s How Native Ads Will Scale

Though it may reign as the advertising industry’s favorite buzzword, so-called “native” advertising has yet to prove its ability to scale.

But that may not be the case for long.

Native ads and the high-volume world of RTB are on course to come together, with the most difficult hurdle, the technological one, all but cleared thanks to the introduction of Facebook’s FBX exchange ads.

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Via AdAge

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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