Here’s How Native Ads Will Scale


Though it may reign as the advertising industry’s favorite buzzword, so-called “native” advertising has yet to prove its ability to scale.

But that may not be the case for long.

Native ads and the high-volume world of RTB are on course to come together, with the most difficult hurdle, the technological one, all but cleared thanks to the introduction of Facebook’s FBX exchange ads.

Continue reading at AdAge.com

Via AdAge

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Lars M. B. Anthonisen is Regional Business Lead, Southeast Asia Strategic Accounts at Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, Marketing Director at Adform and Digital Manager at Universal McCann Worldwide.

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