Here Are the Most-Watched Ads Among Women on YouTube


A collection of videos from women sharing empowering messages is now trending at No. 21 on YouTube.

The theme is part of YouTube’s newly released #HerVoiceIsMyVoice campaign, which aims to turn up the volume on girl power in honor of International Women’s Day. Big Spaceship, YouTube’s agency of record, created the campaign, which is anchored by a short video that includes Ellen DeGeneres, Issa Rae, Pakistani activist Malala Yousafzai and Condoleezza Rice, among others.

The video platform is also sharing the most-watched ads among female viewers for 2016, as well as a slew of statistics that help debunk stereotypes on what its female viewers watch.

Continue reading at AdAge.com

Via AdAge

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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