Hello! Runners map

Insight: Running is a struggle with loneliness. Running is a solitary sport. Runners are battling loneliness everyday.

Concept: Adidas Japan, making full use of leading-edge web technology, has introduced a brand new entertainment for runners in support of all runners.

Execution: Adidas Japan has created an innovative Blog Widget which visualizes the user’s running route using Google Street View. This Blog Widget program creates an original running movie-type Blog parts from this visualized running route

See running route examples here

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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