Havas’ Hybrid Approach To Programmatic
AdExchanger |
In his four years as Havas NA’s SVP of marketing analytics and data consulting, Leon Barsoumian has worked to marry programmatic and analytics. From a programmatic standpoint, the French holding company has two key offerings, Affiperf and Artemis. Last year, Havas debuted Affiperf, a global trading desk that Havas calls a “Meta DSP” and is… Continue reading »
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