Hasbro signs new partnership with DeVries Global Singapore

Global play and entertainment company, Hasbro, has appointed DeVries Global to spearhead its integrated marketing communications program in Singapore for a portfolio of brands including NERF, Transformers, Play-Doh, My Little Pony, and Hasbro Gaming.

The largest toy maker in the world, Hasbro is committed to Creating the World’s Best Play Experiences across multiple categories from toys and games to television, movies, digital gaming, and consumer products. The new partnership with DeVries Global will help invigorate the positioning of Hasbro’s brands in Singapore through stronger brand awareness and advocacy.

“Hasbro’s mission is to create the best unique play experiences that deliver joy, creativity and connection around the world and across generations. We believe that this strategic partnership with DeVries Global will propel our brands and experiences to new heights among consumers in Singapore,” said Nikhil Kumar, Regional Marketing Director, Hasbro.

“We are honoured to be working with Hasbro, a company that has played an integral role in shaping the culture of play globally. For the past few years, DeVries has been at the forefront of helping brands create imprints that change behaviour through culturally connected communication. We look forward to helping Hasbro build brand love for the exceptional products and play experiences they bring to children, collectors, and families in Singapore,” said Andres Vejarano, Regional Managing Director, Asia, DeVries Global.

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Via Digital Market Asia

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Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.