gyro strengthens APAC team with new hires

gyro, part of Dentsu Aegis Network, has appointed Rhys Taylor to join the business as Head of Strategy Asia Pacific. In addition, Tim Micallef will take on the role as Media Business Director Australia & New Zealand.

In his new remit, Mr Taylor will oversee gyro’s strategic and planning capabilities and be tasked with driving gyro’s digital strategy and solutions across its offices in Singapore, Hong Kong and Australia. Leading the APAC team of planners and strategists, Mr Taylor will focus on driving innovative and impactful work for B2B clients. Prior to this, Rhys was most recently Associate Director at Wunderman Australia & New Zealand where he was client lead on the HSBC Australia Creative and Digital account. Mr Taylor is currently based in the Sydney office and will relocate to Singapore in the last quarter of 2018 to sit within the Regional HQ.

Mr Micallef joins gyro Australia & New Zealand as Media Business Director, and will helm the media product in Australia. Mr Micallef previously held the role of Account Director at Ikon Communications, where he was integral in building the Commonwealth Bank digital and agency team to create best in class data, acquisition and trading strategies, resulting in a B&T Best Trade Team award in 2015.

Kieran Vye, Managing Director of gyro APAC said, “We are delighted to bring Rhys into gyro as the Head of Strategy. He’s a dynamic B2B leader and is highly respected in the industry. He has a great diversity of experience across industry sectors and the full scope of integrated marketing services from data and digital to channel and CRM and more. Rhys’ energy and enthusiasm will be perfectly matched with gyro’s Humanly Relevant approach to B2B marketing.”

Mr Vye added, “Tim has a great track record of driving innovation, and we’re excited to have him lead the media business in our Australia and New Zealand offices. As the Pacific markets are forecasted to pick up steadily on ad spend, we want to ensure we’re at the forefront with our media offerings.”

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Via Digital Market Asia

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