Guzman y Gomez chooses Lowe Profero as digital partner

Lowe Profero, the global digital network of Lowe and Partners have inked a digital partnership with Australian based Mexican food chain Guzman y Gomez.

The partnership sees Lowe Profero develop a digital roadmap for Guzman Y Gomez locally and internationally. The agency will also be responsible for design and development of the food chain’s website, mobile site and mobile applications.

The news comes as Guzman y Gomez, that has set up 39 restaurants across Australia, expand into Asia having signed master franchise agreements in Japan and Singapore. The expansion represents a mutual fit for Lowe Profero given their presence in these markets and across Asia

Lowe Profero’s Sydney MD Dave Bentley said he was honoured to be working with an impressive brand who takes so much pride in producing exceptionally tasty fresh food, combined with outstanding and fun customer service. “Working with Guzman y Gomez gives us the opportunity to evolve their digital program to reflect their brand strength, inspire customers, and ultimately drive sales and loyalty both online and in the restaurants,” he commented.

Robert Hazan, Founder and CFO of Guzman y Gomez said Lowe Profero’s combined strengths in strategy, technology and creative skills were a great match for their ambitions locally and across the region. He added, “We are working hard to deliver memorable products and experiences for our customers and building out our digital program is key to our ambitions. Lowe Profero’s unique approach and skills complements that vision.”

Via Digital Market Asia

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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