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GroupM is The Huffington Post's strategic ad partner for India launch | Copenhagen INK

GroupM is The Huffington Post’s strategic ad partner for India launch

The Huffington Post Media Group and India based The Times of India Group have officially launched the India edition of The Huffington Post. GroupMhas come on board as a strategic partner for brand synergies and advertising in India for the Huffington Post.

HuffPost India will combine The Huffington Post’s news and blogging platform with the local expertise and reach of The Times of India Group. Arianna Huffington, President and Editor-in-Chief of The Huffington Post Media Group was in India to mark the publication’s India launch.

“I’m delighted to launch HuffPost India, which will be our 13th edition since we began our international expansion three years ago. The launch comes at a moment when India is facing huge and unique challenges, but also when India’s spiritual traditions have taken their place at the center of a global conversation about what it means to live a good life. It’s in looking back to these ancient traditions and tools that so much of the wisdom and strength needed to build the future will be found. I’m thrilled that HuffPost India will be there to chronicle this story and – just as important – help Indians tell their stories themselves,” said Ms Huffington.

Speaking on the occasion, Satyan Gajwani, CEO of Times Internet (TIL), the digital arm of The Times of India added, “We are very excited to launch Huffington Post India. Huffington Post is the first real digital-first news success story globally, and its impact is seen across the world. HuffPost coupled a best-in-class technology platform with a fresh way of approaching the world’s issues today. It has been a pioneer in doing a great mix of contemporary news coverage alongside great lifestyle, health and positive uplifting content. We look forward to bringing HuffPo’s conversational approach to news to a large section of Indian audience.”

The Huffington Post and The Times of India Group have established an editorial team based in New Delhi. The English-language website will cover everything from politics, media and entertainment to technology, religion and lifestyle, and open up The Huffington Post’s blogging platform to anyone in the country with a story to tell.

Commenting on the partnership with Huffington Post, CVL Srinivas¸ CEO, GroupM South Asia said, “GroupM has been at the forefront of driving digital media innovations. Our strategic partnership with Huffington Post in India is another step in that direction. While advertising on digital has been growing at a healthy pace we believe brands are yet to harness the full potential of digital media. With an iconic player like Huffington Post, brands have a great opportunity to connect with their audiences. We will be working together to create these opportunities and are very excited about this partnership.”

Via Digital Market Asia

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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