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Google's Getting Ready To Counter The Ad Blockers – But There Are A Few Stumbling Blocks | Copenhagen INK

Google’s Getting Ready To Counter The Ad Blockers – But There Are A Few Stumbling Blocks

AdExchanger |

To know your enemy, you must become your enemy. That could be one way to view Google’s rumored entrance into the world of ad blocking. Recent buzz has centered on Google spearheading an industrywide initiative that sounds a heck of a lot like an acceptable ads program, taking an unexpected page from the Adblock PlusContinue reading »

The post Google’s Getting Ready To Counter The Ad Blockers – But There Are A Few Stumbling Blocks appeared first on AdExchanger.


Via: AdExchanger

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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