Google starts the tricky process of estimating tot…

Google starts the tricky process of estimating total ad conversions across laptops, phones, tablets: buff.ly/1bDpkAU

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Lars M. B. Anthonisen is Regional Business Lead, Southeast Asia Strategic Accounts at Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, Marketing Director at Adform and Digital Manager at Universal McCann Worldwide.

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